The London Project

The London Project to Cure Blindness aims to prevent blindness, restore sight and ultimately improve the quality of life for Age-related Macular Degeneration (AMD) patients within 5 years.

Challenge
To develop a brand for the project and raise its profile in a very short space of time to allow the project to raise additional funding to deliver on its objective.

Solution
A distinctive brand identity combined with a unique and strongly themed launch event, created a great deal of interest in the project.

Result
The unusual nature of the event captured the imagination of those being invited which ensured a strong attendence from the media, medical and financial community. The project has now raised sufficient funding to develop its cure for AMD.

Services provided by mostra:
• brand identity
• event management
• designer commissioned t-shirt
• communication material
• e-newsletter
• website design and development

  

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